South Slavic epic singers make frequent use of direct address to the listener in order to draw attention to important characters or events. These “presentation formulas” fulfill a variety of important discursive functions. Analogously to certain cinematographic techniques (the cuts of montage, panning, or zooming-in of the camera), they shift the listener’s mental vision from one point of reference to another. They can also articulate the structure of a song and create sophisticated aesthetic effects of absence and presence.